Master motivator Bob Nelson to share expertise on retention of Emiratis

Management expert and best-selling author, Dr. Bob Nelson, is bringing to the UAE his proven key recognition and employee motivation tactics at the second edition of the Emiratisation Forum on 30th and 31st May, 2010 at the Fairmont Bab Al Bahar, which is aimed at examining issues in relation to the retention of Emiratis in the private sector.

With the theme, 'Improving Retention by Harnessing Motivation', Dr. Nelson will be the keynote speaker at the forum, organised by Abu Dhabi University (ADU), and will share some of his researches and strategies as well as his personal experiences on better motivation of employees in order to achieve exceptional performance and secure better retention rates in companies.

Dr. Nelson's presentation on 'Creativity for Building Powerful Teams' will touch on the importance of team building with creativity and innovative thinking. He will also reveal secrets for nurturing the hidden talents of teams, including tips to ensure a competitive advantage through employees by tapping into the pioneering ideas of every member of each organisation.

"Ultimately an individual stay with a company because they are motivated and enjoy a sense of achievement in their job. In the context of Emiratisation, how we motivate and reward Emirati employees in the private sector is an important part of achieving our objectives," said HE Ali Saeed Bin Harmal Al Dhaheri, Chairman of Abu Dhabi University (ADU).

"We are privileged to hear Dr. Bob Nelson's expertise on employee motivation and field management including how to apply his personal strategies into encouraging and empowering UAE nationals in the private sector."

Al Dhaheri added that ADU was organising the two-day forum to present a deeper understanding on the key principles of employee motivation leading to securing better retention rate of Emiratis in the UAE's private sector. "We realise that this is a challenge the government is facing, and ADU has a role to play in solving the problems that the process of Emiratisation is facing in our country," he said.

According on his website -, Dr. Nelson said, "The number one reason why employees leave their jobs today is that they don't receive praise or recognition for the work they've done well. Most managers think their employees are only motivated by money even though employees themselves typically report other items as being more significant in their jobs.

"Creating motivated employees not only minimises turnover, and positively impacts the bottom line, but will also move the organization closer to being an 'employer of choice'," Dr. Nelson added.

He also emphasised that ironically, the best motivators tend to be things that cost little or nothing. These can include a pat on the back, timely and sincere praise, a written note, a positive e-mail or voicemail, public praise, autonomy, flexibility or learning opportunities.

Dr. Nelson is the President of Nelson Motivation Inc., a management training and consulting company located in San Diego, California, and is a co-founder of Recognition Professionals International. He is a leading international advocate for employee recognition and engagement for more than 15 years as well as a best selling author of multiple books including 1001 Ways to The 1001 Rewards and Recognition Fieldbook, Reward Employees, 1001 Ways to Energize Employees, 1001 Ways to Take Initiative at Work, Managing For Dummies and The Management Bible.

The Emiratisation Forum is under the Aim Emiratisation Series, a series of events designed to further develop the overall framework for the integration of Emiratis in to the private sector in the UAE. This series is one of the core divisions of Aim Events and Conferences, the conferences and events organisation arm of ADU, which tackles various issues concerning Emiratisation in the country. More information about the forum can be found on the event's website, Originally published by AME Info.

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