Employer Forum engages with private sector companies to employ Emirati women in Al Ain

Al Ain, 25 October 2009 - The Employer Forum held today at the Al Ain Rotana Hotel saw the official launch of the 'Ain Al Mustaqbal' project, an initiative by Abu Dhabi Tawteen Council to address the employment of women in Al Ain. The Employer Forum brought together employers mainly from the private sector to discuss the issues surrounding the engagement of women in work in Al Ain

The 'Ain Al Mustaqbal' project is an initiative by the Abu Dhabi Tawteen Council (ADTC) in partnership with the Abu Dhabi University Knowledge Group (ADUKG) and the Emirates Foundation Tawteen Programme. ADTC is leading this project, as well as providing strategic oversight, management and assessment of the project. The ADUKG will provide career counselling to young jobseekers and help employers recruit Emiratis. Whilst the Emirates Foundation Tawteen Programme will undertake community outreach interventions to empower jobseekers as well as provide private sector employer engagement.

Key to the success of the project is engagement with private employers. Etihad Airways and First Gulf Bank today signed a Memorandum of Understanding (MOU) with the Ain Al Mustaqbal project partners to provide vacancies for women jobseekers in Al Ain and also to provide support to the project by hosting work experience 'taster days' and providing role models and mentors.

Speaking on behalf of the Ain Al Mustaqbal project and its partners, H.E. Abdullah Al Darmaki, General Manager of Abu Dhabi Tawteen Council, said "we are pleased to have Etihad Airways, and First Gulf Bank involved in the project. These two employers alone have provided 128 vacancies to the Ain Al Mustaqbal. Through their support, we are able to help bridge the gap between women and private sector employers and support the private sector in attracting Emirati talent into their business".

The Employer Forum allowed the jobseekers to gain a better understanding of the opportunities available to them as well as the requirements and conditions of private sector employment. It also allowed the employers to understand the concerns and barriers to employment experienced by the women.

Dr. Salwa Al Nuaimi from Etihad said, "I was impressed with the solutions presented at the forum. The leadership camps, work experience 'taster days' and mentoring programme will provide the jobseekers with useful skills and experience which will ultimately benefit us as an employer. We are committed to increasing the number of Emiratis we employ and that's why the Ain Al Mustaqbal project is so important."

Through the Employer Forum, and the project more widely, employers looking to expand into Al Ain or those who already have a presence will have access to talented, well-educated Emirati women. The employers will be provided with an 'Employer Kit', which will provide labour market information specific to Al Ain as well as advice on how to attract, recruit and retain UAE nationals. They will also receive information about legislation surrounding hiring Emiratis.

Hana Al Rostumani from First Gulf Bank said, ''we are looking forward to hiring more women in the near future, which will benefit our business and also the broader community. The Employer Forum was a great way for us to better understand the challenges from the jobseeker perspective and how to overcome these."

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